We were excited to help General Mills create their sweepstakes for this year’s hottest gift: A PlayStation 5 console. Especially since it immediately sold out online and in stores—which made winning a PS5 in a box of Big G Cereals one of your best chances to score it this holiday season.
The spot flexed our ability to combine real world shots with an immersive CGI environment, pulled from the much-anticipated PS5 SackBoy game.
