Made True since 1883.

Wolverine

For over 100 years, generations of American workers have come to expect the dependability that’s stitched into Wolverine boots and apparel. Those were the men who helped build the infrastructure, monuments and buildings that still stand tall today. There was permanence to their mission. And we believe there still is. Which led to this powerfully simple idea: In an ever more disposable world, some things are still built to endure.

Wolverine - Made True since 1883 Print Asset
Wolverine - Made True since 1883 Print Asset
Wolverine - Made True since 1883 Print Asset
Wolverine - Made True since 1883 Print Asset
Wolverine - Made True since 1883 Print Asset
Wolverine - Made True since 1883 Print Asset
Wolverine - Made True since 1883 Print Asset
Wolverine - Made True since 1883 Print Asset
Wolverine - Made True since 1883 Print Asset
Wolverine - Made True since 1883 Print Asset
“"Martin Williams has been a valuable resource and partner in our efforts to define and differentiate our enduring brand in a competitive marketplace."”

– Kelly Redinger, Marketing Director, Wolverine